Greetings from Headcan

Dear Reader,

Get attention. Ensure that your message is carried through the entire chain of health education media from the sales representative, health care professional, patient and the brand. How? With patient education materials from Headcan.

We create customized health education media solutions that connect your marketing strategy to the health care setting with:

  • Customized anatomical models and plastics for each TouchPoint™


  • Inventive, end to end programs in a variety of engaging, creative media


  • Subject matter expertise and thorough knowledge in all therapeutic areas

Why us? We’re proud to announce that Headcan recently beat out over 1100 other entries to win best consumer health information programs and materials in the category of Total Health Information Programs for our COPD program. Read on for more!

How can you benefit from our award-winning expertise? Talk to your Key Account Manager to discuss what type of program will help you connect your brand needs with the health care setting.

Sincerely,

Cathy Davis
V.P. Marketing & Research


Headcan Wins Again!

Headcan is proud to announce having been selected a winner in the 11th National Health Information Awards program for our COPD Program.

Why are our projects superior?

  1. We understand your business: our focus at Headcan is to help you deliver and reinforce your competitive strategy and ensure that issues and opportunities are addressed in the health care setting.


  2. We design and produce customized health education programs which help connect the brand to the health care setting.


  3. All of our tools are created in collaboration with medical experts to ensure accuracy and that the brand and target group needs are being met via health education principles.

Our Client's Objective/Issues:

Introduction of a new product to key prescribers -- the first inhaled COPD medicine that opens the airways for 24 hours and is taken once per day. The primary messaging to physicians articulated the following benefits:

  • Improvements in lung function


  • Medication was tolerated well in clinical trials


  • Breathe easier for 24 hrs


  • Rescue medication will be used less

Our Solution:

Position the pharmaceutical company as leaders in the management of COPD by partnering its medication with a comprehensive program targeting the health care professional and the patient at various TouchPoints™. This provided multiple opportunities for the sales representative to sell their brand and highlight their competitive advantage.

TouchPoints™ Covered:

  • Treatment Room – During examination and treatment planning


  • Pocket Tool - During diagnosis and treatment planning

Our Program:

COPD education station.

  • 3D vacuform poster that addressed the need for patient education tools that physicians and nurses could use to teach their patients about COPD and its management.
  • A patient tearpad on COPD which reinforced the key messaging from the poster. It explains the disease and why it is important to stay on therapy.
  • A diagnostic “pocket guide” based on the most recent guidelines for COPD management which included their indication within the treatment regime for 1st line therapy.

The Results:

  • Award-winning project! Headcan received the National Health Information Award for this program.


  • The pharmaceutical company is seen as leaders for the treatment and management of COPD by providing prescribers and health educators with the most current, evidenced based data for COPD. These tools remain with the prescriber, providing a constant reminder of the brand and their dedication to the management of COPD.


  • Representatives are viewed as value-added consultants that are partnering with their physicians.


  • Enhanced brand profile amongst key target groups.